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When sustainability meets style, innovation takes center stage. Balena and Portuguese brand Lemon Jelly have joined forces to launch the NYSSA Bag, a limited-edition handbag crafted from Balena’s groundbreaking BioCir®flex material. With this collaboration, circularity steps out of theory and into the fashion world as a tangible, beautifully designed product.
A Handbag Like No Other
The NYSSA Bag is more than an accessory—it’s a movement. Crafted for durability and designed with its end-of-life in mind, the bag represents the future of fashion: circular, responsible, and built to inspire.
Available in deep black and amber yellow, with a sleek matte finish, this exclusive piece is launching worldwide on November 21. Its true innovation lies in BioCir® flex, a biobased material that is not only durable and flexible but also industrially compostable or recyclable. This dual capability ensures the NYSSA Bag leaves no waste behind. After its lifecycle, customers can return it to Lemon Jelly for recycling or send it to an industrial composting facility—an effortless contribution to the circular economy.
Available to pre order now >>>
Where Science meets Style
Balena and Lemon Jelly’s partnership brings together groundbreaking material innovation and thoughtful design, resulting in a product that redefines circular fashion. At the heart of the NYSSA Bag lies BioCir® flex, a cutting-edge material that marks a significant leap in sustainable fashion. Developed by Balena, BioCir® flex seamlessly blends advanced material science with exceptional functionality, making it the perfect foundation for a truly circular handbag.
Here’s what sets BioCir® Flex apart:
- Biobased Origins: BioCir® flex is derived from renewable sources like castor beans, oils, and polysaccharides, reducing reliance on petroleum-based plastics without compromising on performance.
- Circular by Design: Engineered for a full lifecycle, BioCir® flex ensures the NYSSA Bag leaves zero waste behind. At the end of its use, the bag can either be industrially composted or recycled, empowering consumers to make sustainable choices and contributing to a truly circular economy.
- Performance That Lasts: With the flexibility of rubber and the durability of TPU, BioCir® flex is designed for resilience. It absorbs impact, resists wear, and maintains a sleek, soft-touch finish—making it ideal for daily use without compromising style or comfort.
- Ease of Processing: BioCir® flex integrates effortlessly into scalable production processes and manufacturing equipment, including injection molding, extrusion, and 3D printing, making it suitable for high-performance manufacturing.
Learn more about BioCir® flex here >>>
Innovation Beyond Materials
The NYSSA Bag establishes a new standard for how materials can revolutionize the fashion industry. With BioCir® flex, it exemplifies the transformative shift from linear to circular production, demonstrating that sustainable innovation can deliver uncompromising performance and style. This collaboration is a testament to what’s possible when cutting-edge science intersects with creative design, setting the stage for a more sustainable, stylish future.
David Roubach, Founder of Balena, explains:
“With the NYSSA Bag, we’re introducing BioCir® Flex as a material that not only supports circularity but is also built to be functional and durable for everyday use. This isn’t just about creating a product that’s compostable or recyclable; it’s about bringing biomaterial innovation into the world of luxury and high-performance products.”
José Pinto, CEO of Lemon Jelly, adds:
“At Lemon Jelly, we believe that innovation and sustainability must go hand in hand. Introducing NYSSA, the world’s first 100% compostable bag, is a bold step toward a greener future. We’re excited to lead this transformation alongside a partner who shares our values.”
Join the Circular Revolution
By harnessing the potential of BioCir® Flex, the collaboration sets a benchmark for the fashion industry, proving that biobased materials can meet the rigorous demands of high-performance products. The NYSSA Bag seamlessly fuses luxury design with sustainability goals, offering a tangible glimpse into the future of circular fashion.
With its debut, Balena and Lemon Jelly showcase what’s possible when innovation, design, and sustainability align. As we step into a future where circularity becomes the standard, the NYSSA Bag is a reminder that style and responsibility can coexist seamlessly.
Pre-order yours now >>>
