Privacy policy




We at balena ltd. (collectively and individually “balena”, “Company”, “we,” “us,” or “our”) respect your privacy, and therefore we undertake to do our best efforts to protect it. Accordingly, this Privacy Policy (the “Policy“) describes our policy regarding our users' data, how we collect and process any information relating to an identified or identifiable natural person (“Personal Information”) and how we use it, whether collected and processed through the website operated by the Company during the use of the website as part of our service provided to our users ("Service"). 

This Policy forms an integral part of our Terms of Service (the “Terms of Service”) governs your use at our website and applies to all of the Service, features and functionality offered by the Company. Unless specifically stated otherwise in this Policy, all capitalized terms shall have the meaning ascribed to them in the Terms of Service. 

We will not collect or use personal Information for purposes other than those described in this Policy, our Terms of Service, and/or in any other legal instrument in effect between us. You can decline to submit personal Information; in which case we may not be able to provide you with part or all of the Service. We will only retain Personal Information as long as necessary for the fulfillment of those purposes. 


2.1 Information you give us

You may provide us information about you, including Personal Information, when you register and/or use our website and Service or by corresponding with us by phone or e-mail. 

You may also provide such information when you subscribe to our website or Service; when you report a problem with our website or Service; and as a candidate applying via the site, by uploading your CV. 

The information you give us may include, but is not limited to, your name, address, e-mail address, phone number, company name, industry, website URL and other Personal Information.

2.2 Information we collect 

about you. 

When you visit or use our website, we may automatically receive and record information from your mobile device and browser, including your cookie information, your country, regional and language settings, device model, operating system, mobile carrier and software and hardware attributes, and any other data collected by our proprietary technology on a legitimate interest basis by using the Service, which includes analytics and usage data for purposes of improving our products and Service. 

In addition, we may automatically collect and store the following information for statistical purposes (“Log Data”): technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and

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version, time zone setting, browser plug-in types and versions, operating system and platform; information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the website.

2.3 Information we receive 

from other 


We may receive information about you if you use any other websites we operate or the other services we provide, if any. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, lead generation agencies) and may receive information about you from them.

2.4 Cookies. 

2.5 We use cookies on the website. We use them for the following main purposes: 

to associate each of the pages that you visit on our website with each other and thereby allows us to present the correct information to you; 

to keep you signed into our website and ensures the content you are viewing is secure; 

to maintain your personal preferences 

You can delete advertising cookies in your browser by using this form:

2.6 Statistical 


When you use the website, we may automatically collect and record information related to this use, either independently or with the help of third-party service providers, through cookies and similar technologies.


Under the data protection laws applicable, we must have a legal basis to process your Information. By using the website, your consent to collect and process your Personal Information is provided. 

The data we collect and process is used to the following purposes: 

  • Provide our website and Service and guarantee their use and improvement; 
  • Provide updates, technical troubleshooting, understanding and analyzing trends in connection with usage of the website, and administering the website and the Service; 
  • Make statistics on your use of the website. 
  • Communicate with you, notably when you contact us by any means whatsoever. 4. HOW WE SHARE PERSONAL INFORMATION

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We do not sell or disseminate Personal Information to third parties for marketing purposes without your consent. 

However, we share Personal Information with service providers and third parties for our operational purposes to enable the provisions of our services and with other service providers who provide crucial functions such as: customer support platforms, hosting service providers, payment processors, analytics partners, third party account providers, security and/or social media services. 

We may also share Personal Information to comply with applicable laws and regulations or to respond to a lawful request for information we receive. 

We use the Personal Information we collect, store and process, in order to comply with legal and regulatory requirements. We may use your Personal Information to investigate violations, and as required by law, regulation or other governmental authority, or to comply with a subpoena or similar legal process. 


We may retain communications with you in order to process your inquiries, verify account details, respond to your requests and improve our website and/or services we provide. Unless instructed otherwise by a user, by default we do not retain identified usage data. We also periodically review and delete or de-identify inactive data and related Personal Information that have been inactive for five years. 

If the Personal Information is no longer required, we will delete it regularly, unless its further temporary storage is still necessary to meet our legal obligations (e.g. in relation to claims) or to deal with complaints, queries and to protect our legal rights in the event of a claim being made. 

We will also consider if and how we can minimize over time the Personal Information that we use, and if we can anonymize your Personal Information so that it can no longer be associated with you or identify you, in which case we may use that information without further notice to you. 


We may store and process information in various locations throughout the globe, including through cloud services. The laws in those other countries may provide a lesser degree of data protection than the laws of your own country. You agree to the transfer of your information to such other countries for the purpose of the processing as described in this Policy, including through cloud services. 


We do not knowingly collect or solicit Personal Information from anyone under the age of 18 or knowingly allow such persons to register to the website or the Service of the Company. If you are under 18, please do not use the website. No one under the age of 18 is allowed to provide any Personal Information to us. In the event that we learn that we have collected Personal Information from a child under the age of 18 without verification of parental consent, we will delete that information as quickly as possible.

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We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information. These measures do not provide absolute information security. Therefore, it is not guaranteed, and you cannot expect, that the Service will be immune to information security risks. 


You have certain rights in connection with your Personal Information and the manner by which we handle it. Some of these rights may be subject to certain exceptions or limitations in accordance with applicable law. The following is a non-exhaustive list of certain privacy rights you may exercise: 

Right to access your information 

Correcting your information 

Withdrawing your consent 

Deleting or 

restricting access to your 


At any time, you may contact the Company at the address provided below, and request to access the information we hold about you. 

We may need to ask you to provide certain information to make sure you are who you claim to be. If you find the information on your account is not accurate, complete or updated, please provide us with the necessary information in order to correct it. 

You are entitled to contact us if you would like to withdraw your consent to the processing of your information. Exercising this right will not affect the lawfulness of processing based on consent before withdrawal. 

You may request to delete or restrict access to your information. You may also communicate your opt-out request by telephone or postal mail by using the contact information at the bottom of this Policy. We may postpone or deny your request if your information is in current use for providing services or for other legitimate purposes, in which case we will let you know if we are unable to do so and why.

Opt-out of 

cookies and other similar 


Opt-out of 



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Your browser or device can allow you to opt-out of data collection through cookies or similar technologies. Please note that your experience using the Website or the Services might be degraded, or certain functionalities may not work, if you opt-out to such collection. 

If you wish to opt out of our use of your contact information for our direct marketing purposes, you can click the "Unsubscribe" button located within the most recent marketing email you received from us or contact us at the address provided below. 

If you have any concerns about the way we process your Personal Information, you are welcome to write to us at We will look into your request and make good faith efforts to resolve any concern you may have


This Policy may be amended at any time and from time to time, consistent with the requirements of applicable data protection laws. It is our policy to publish any changes and amendments to our Policy at our website. Changes to this Policy shall become binding and effective when they are published at our website. 


If you have questions or concerns regarding this Privacy Policy, please contact us at: 

Last updated on June 1, 2022