The next generation of sustainable footwear has arrived, brought to life by Good Man Brand and Balena – Now Available for Purchase
Good Man Brand, the popular menswear and footwear brand founded by Super Bowl Champion, philanthropist and entrepreneur Russell Wilson, is proud to announce the launch of its most sustainable sneaker yet—the Halo. This partnership merges premium menswear design with Balena’s innovative BioCir®Flex material to introduce the Halo Sneaker—a circular, biodegradable sneaker redefining luxury and sustainability in North America.
A modern take on the classic court sneaker, the Halo blends style, comfort, and sustainability. Handcrafted in Europe, the sneaker is made with a premium vegan alternative to animal leather that maintains durability while reducing environmental impact. Available in black and white color ways, The Halo Sneaker will be sold exclusively on the Good Man Brand website.
The Halo Sneaker features Balena’s BioCir® Flex sole—a fully compostable and recyclable material designed for high-performance footwear. Offering the flexibility of rubber with the durability of conventional plastic, it seamlessly absorbs impact and enhances comfort. BioCir® Flex’s rubber-like softness and wear resistance ensure lasting performance, while its biobased composition supports a truly circular lifecycle, transitioning smoothly from creation to end-of-life.
