Balena and Lemon Jelly unite to launch The NYSSA Bag, an icon of sustainable innovation. The NYSSA Bag—crafted from BioCir®flex, Balena’s proprietary biobased material—is fully compostable or recyclable, creating a breakthrough in sustainable design and circular fashion. Available in deep black and distinct amber yellow, with sleek matte finishing - it is produced as a limited edition, making it as rare as it is revolutionary.
Designed to be both durable and biodegradable, The NYSSA Bag embodies circularity. This collaboration celebrates the strengths of both Balena’s material science innovation and Lemon Jelly’s commitment to responsible fashion.
The NYSSA Bag is crafted from BioCir®Flex, a groundbreaking biobased material, developed by Balena, which makes it fully compostable or recyclable. Designed to last but also designed with its end-of-life in mind, The NYSSA Bag can be seamlessly recycled into new bags or sent to an industrial compost facility, leaving zero waste behind. This bag represents the future of fashion: circular, responsible, and built to inspire.
NYSSA isn’t just a handbag; it’s a movement.
A sustainable symbol for those who believe that fashion leaves no trace.
In order to ensure full circularity, collaboration incorporates a clear end-of-life plan. At the end of the product’s use, users will have the option to return the bag to Lemon Jelly for recycling. Balena has also established a network of industrial composting facilities, which will be connected to Lemon Jelly. This ensures that, if the product is no longer suitable for reuse, it can be composted responsibly and sustainably.
