Balena founder and CEO, David Roubach wrote an article which was featured in Fast Company, discussing the importance of designing clothes that can turn into dirt and return back to the ea

In the article, David Roubach highlights the need for a shift in manufacturing practices, as well as a change in consumer behaviour, to create more sustainable fashion practices. As we all know, fashion trends come and go, but the impact on the environment can be long-lasting. Roubach emphasises that while buying less and using hand-me-downs are part of the solution, they are not enough. 

“Ultimately, the quicker that waste is able to decompose, the less time it spends polluting our Earth, and the sooner farmers can take advantage of its fertilising properties”. 

At Balena, we are committed to finding solutions that are both functional and sustainable and are actively working on implementing circular manufacturing processes to reduce waste.

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